Article Top Ad
Reading Time: 2 minutes

Customers can donate coffee to be distributed to soldiers overseas,
veterans and VA hospitals

BIRMINGHAM, Ala.–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#bamlt;/agt;–In honor of Military Appreciation Month, Books-A-Million
is once again partnering with Soldiers’ Angels for its celebrated
Coffee for the Troops
program, running Friday, May 3 – Saturday,
June 1
. The bookstore makes it easy for the community to gift the
comfort of coffee to the brave soldiers fighting overseas as well as
veterans and patients in VA hospitals all over the nation. Customers can
participate in the program by purchasing and donating a bag of Joe Muggs
coffee from any Books-A-Million location. For every five bags of coffee
donated by customers, Books-A-Million will donate one.

“As we begin our 13th Coffee for the Troops campaign with
Soldiers’ Angels, we encourage our customers to show their support to
honor the brave men and women who serve our country,” said Matt Krenza,
vice president of the food division at Books-A-Million. “Each year we
are overwhelmed by the amount of generous donations we receive and are
humbled to be able to offer the comfort and familiarity coffee brings to
the soldiers fighting for our nation.”

Since 2012, Books-A-Million has partnered with Soldiers’ Angels to
donate more than 650,000 bags of coffee to veterans and VA hospitals in
the United States, as well as to troops currently serving overseas. Each
year, Coffee for the Troops has exceeded its donation goals thanks to
the generosity of supporters all across the country.

Customers are also given the option to write a personalized message on
the donated bags to express their appreciation to the U.S. soldiers. To
find the nearest Books-A-Million and Joe Muggs location, visit


Books-A-Million, headquartered in Birmingham, Alabama, is the second
largest chain of bookstores in the United States. Books-A-Million got
its start in 1917 as a magazine stand in Florence, Alabama and now
operates over 200 stores in 32 states as well as an online store at
While Books-A-Million’s presence has grown, the goal has remained the
same: to serve each community with the best selection of books, toys,
games and entertainment, all at great prices. Find the nearest
Books-A-Million at
Follow Books-A-Million on Twitter,
and Pinterest
to discover shelf inspiration, new releases, gifts and more.


Haley Sheram
BRAVE Public Relations
[email protected]