New Co-branded Products Will Be Available in All Stores and Online at
www.williams-sonoma.com/casamigos
SAN FRANCISCO–(BUSINESS WIRE)–Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM)
portfolio of brands, announced today the launch of cocktail mixes and
salts made in partnership with Casamigos, the award-winning,
ultra-premium Tequilas and Mezcal from longtime friends George Clooney,
Rande Gerber and Mike Meldman. The new product partnership includes four
Casamigos cocktail mixes, three Casamigos cocktail salts and one
Casamigos cocktail gift set.
The cocktail mixes are handcrafted in small batches and designed to be
enjoyed simply by adding ice and Casamigos Tequila or Mezcal. Each mix
is 25.4 fl. oz. (approx. 8 servings) and will retail for $18.95. The
flavors available at launch are:
Casamigos Cocktail Signature Margarita – a house favorite,
expertly prepared with key lime juice and organic agave for bright,
lively flavor with a hint of sweetness.
Casamigos Cocktail Blackberry Basil Smash – made from fresh
blackberries combined with lemon juice and basil to create a vibrant
blend that’s fragrant and tangy, with just the right amount of sweetness.
Casamigos Cocktail Ginger Lime Mule – a combination of fresh
ginger, lime, lemon and mandarin orange juices that produces a
refreshing blend with warming sweet-tart flavor.
Casamigos Cocktail Grapefruit Orange Paloma – a bright blend of
grapefruit and lime juices with just a hint of natural cane sugar to
produce a bright, tangy blend.
Williams Sonoma and Casamigos Tequila and Mezcal will also be launching
salts used to rim a cocktail glass in order to enhance the flavor of
your favorite margaritas and other specialty cocktails. The new cocktail
salt collection is sold in 4 oz. containers that retail for $10.95.
Flavors available at launch include:
Casamigos Pink Himalayan Salt Rimmer – a mineral-rich salt with a
coarse texture and delicate flavor.
Casamigos Salty Sweet Orange Cocktail Rimmer – pure cane sugar
with extra-coarse Oregon sea salt and fragrant orange peel to provide a
lively citrus finish to your favorite drinks.
Casamigos Red Chile Salt Rimmer – extra-coarse Oregon sea salt
with lime juice and chile peppers to spice up any cocktail.
Select items will also be available in a special set designed for easy
gifting and the perfect addition to any celebration. The set retails for
$55.95 and includes:
Casamigos Cocktail Gift Set – Blackberry Basil Smash Cocktail
Mixer, Signature Margarita Cocktail Mixer, Salty Sweet Orange Cocktail
Rimmer and Pink Himalayan Salt Rimmer.
To celebrate the launch of the new collaboration, select Williams Sonoma
stores will be hosting the Williams Sonoma Beverage Academy presented by
Casamigos. In ten cities across the U.S., Casamigos connoisseurs will
host a master class educating customers about Casamigos small batch,
ultra-premium Tequila and Mezcal. Attendees will enjoy a Casamigos
tasting and learn to craft cocktails both from scratch and with the new
Casamigos cocktail mixes and pairing salts made exclusively by Williams
Sonoma. Tickets are $20 per person and include a choice of one cocktail
mix.
Williams Sonoma South Coast Plaza
Costa Mesa, California
Monday,
May 20th from 6:30-8pm
https://beverageacademy-costamesa.eventbrite.com
Williams Sonoma Beverly Hills
Beverly Hills, California
Monday,
May 20th from 6:30-8pm
https://beverageacademy-beverlyhills.eventbrite.com
Williams Sonoma Highland Village
Houston, Texas
Tuesday, May 21st
from 6:30-8pm
https://beverageacademy-houston.eventbrite.com
Williams Sonoma University Village
Seattle, Washington
Tuesday,
May 21st from 6:30-8pm
https://beverageacademy-seattle.eventbrite.com
Williams Sonoma Ponce City Market
Atlanta, Georgia
Wednesday,
May 22nd from 6:30-8pm
https://beverageacademy-atlanta.eventbrite.com
Williams Sonoma Columbus Circle
New York, New York
Wednesday,
May 22nd from 6:30-8pm
https://beverageacademy-nyc.eventbrite.com
Williams Sonoma NorthPark
Dallas, Texas
Thursday, May 23rd
from 6:30-8pm
https://beverageacademy-dallas.eventbrite.com
Williams Sonoma Lincoln Park
Chicago, Illinois
Thursday, May 23rd
from 6:30-8pm
https://beverageacademy-chicago.eventbrite.com
Williams Sonoma Mosaic
Fairfax, Virginia
Tuesday, May 28th
from 6:30-8pm
https://beverageacademy-fairfax.eventbrite.com
Williams Sonoma King of Prussia
King of Prussia, Pennsylvania
Thursday,
May 30th from 6:30-8pm
https://beverageacademy-kop.eventbrite.com
Please note: all guests must be 21+ years of age to attend the in-store
tasting events.
For more information about Williams Sonoma’s collaboration with
Casamigos Tequila and Mezcal or to find a store near you, please visit www.williams-sonoma.com/casamigos.
About Williams Sonoma
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand
has been bringing people together around food. A member of
Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma
is a leading specialty retailer of high-quality products for the kitchen
and home, providing world-class service and an engaging customer
experience. Products include cookware, cooks’ tools, cutlery, electrics,
bakeware, food, tabletop and bar, outdoor, cookbooks, as well as
furniture, lighting and decorative accessories. Each store offers
cooking classes and tastings conducted by expert culinary staff. A
comprehensive gift
registry program for weddings and other special events is available
in stores and online. On williamssonoma.com and
the Williams Sonoma blog, Taste,
customers can find recipes, tips, and techniques that help them create
delicious meals. Williams Sonoma can also be found on Facebook,
Instagram,
Twitter,
Pinterest,
and YouTube.
Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty
program that offers members exclusive benefits across the
Williams-Sonoma, Inc. family of brands.
About Casamigos Tequila and Mezcal
Brought to you by those who drink it. Casamigos Tequila and Mezcal was
founded by longtime friends George Clooney, Rande Gerber, and Discovery
Land Company CEO & founder Michael Meldman. Tequila-filled nights with
friends is how Casamigos was born. Launched in 2013, these small batch,
ultra-premium tequilas are made from the finest hand-selected 100% Blue
Weber agaves grown in the rich red clay soil and cool climate of
Mexico’s Jalisco Highlands for a minimum of seven years. Casamigos
Blanco Tequila, rests for 2 months and is crisp and clean with a long
smooth finish. Casamigos Reposado Tequila, aged 7 months in the finest
American oak barrels, is soft, slightly oaky with a medium to long
smooth finish. Casamigos Añejo Tequila, aged 14 months in the finest
American oak barrels, has a beautiful pure and refined complex aroma
with a lingering smooth finish.
Launched in 2018, Casamigos Mezcal, made in Oaxaca, Mexico with 100%
Espadín Agaves, rests up to 2 months and is balanced, and elegant with
delicate notes of smoke leading to a long silky finish.
Casamigos Tequila and Mezcal has garnered the highest accolades from the
spirit industry’s most well-respected authority figures. The Casamigos
Tequila and Mezcal family is available throughout the United States, UK,
Canada, Australia and expanding worldwide. Casamigos Tequila 40%
Alc./Vol. Casamigos Mezcal, 40% Alc./Vol. For more information please
visit www.casamigos.com.
Follow us on social media @casamigos. ENJOY RESPONSIBLY Imported by
Casamigos Spirits Company, Manhasset, NY.
Contacts
Kendall Coleman
Williams Sonoma
[email protected]
415-616-7926
Zoe Rice
Casamigos Spirits Company
[email protected]
310-456-1199
