IRVINE, Calif.–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Propagandaglowup?src=hash” target=”_blank”gt;#Propagandaglowuplt;/agt;–In keeping with its position as an adults-only brand, Propaganda
Premium E-Liquid announced facelifts today for two of its most
popular lines: The Hype and Salts collections. Although the flavors
remain unchanged, the new bottle labels, package designs and names
project a more sophisticated sensibility with greater appeal to the
company’s over-21 customer base.
“Just like Puff Daddy aka P. Diddy aka Diddy aka Sean Combs, our
‘insides’ are still the same, but we’ve done some growing up,” says
Nicholas DeNuccio, Propaganda CEO. “My partner and I were young and
enthusiastic entrepreneurs when we launched this company, and our name
and design choices reflected that. Five years later, I still love a
delicious cotton-candy taste, but I’m happier to recognize it by a
simpler name, Pink & Blue. Ditto for Strawberry Shortcake, now
Strawberry à la Mode, which has a nice European vibe. New name, fresh
appeal, with the great flavor our customers expect from Propaganda.”
DeNuccio and his team used the same grown-up logic for Propaganda’s
latest designs, which now feature elegant fonts and retro neon
colors—the kind you’d only see on an after-hours dance floor or a
21-and-over bar.
“Just as our disruptive industry has evolved, so have we,” notes
DeNuccio. “The brick-and-mortar vape stores we sell to and Uncle
Sam have understandably high expectations, and our legal team, which
specializes in FDA labeling, ensures that every product we put out meets
all current requirements. But no worries—we always manage to keep our
famous Propaganda
edge!”
The rebrands and redesigns have created an even stronger company
identification with Propaganda’s adult end-users. As DeNuccio says:
“From millennials to boomers, we’re proud to manufacture and distribute
e-juice collections that are only meant for card carrying adults.”
About Propaganda Premium E-Liquid
Irvine-based Propaganda Premium E-Liquid was founded by Nicholas
DeNuccio and Nicholas Bull in February 2014 with $200 and a clear goal:
to become one of the top-selling e-liquid companies in the industry. To
get there, they spent hours researching and developing e-juices
featuring just the right percentages of high-quality vegetable glycerin,
propylene glycol and food grade flavorings plus various nicotine options
to create what is known in the trade as an “all-day vape.” Next, they
launched an instantly recognizable brand with a memorable, edgy name
(spoofing government propaganda) and a powerful, all-seeing eye logo
that reads clearly across all platforms. Today, Propaganda offers six
distinct e-liquid lines featuring 25 flavors, employs 24 enthusiastic
millennials, boasts more than 2 million units sold per year and is
available in 5,000+ U.S. retail locations and 40 countries around the
globe.
Contacts
Media Contact
Alison Hill
[email protected]
