New Capabilities Include Easy Ordering Process Between In-Store and
Online Channels, Expanded Specialty Printing Services and More than 150
New Frames Fit for Every Home Décor Aesthetic
IRVING, Texas–(BUSINESS WIRE)–The Michaels Companies, Inc. (NASDAQ: MIK), the largest arts and crafts
retail chain in North America, today unveils new custom framing
capabilities designed to deliver a more convenient customer experience
when customizing photos and artwork, both online and in-store
nationwide. Additionally, more than 150 new frame offerings – bringing
the total offered at Michaels to more than 400 – provide consumers even
more solutions to frame those special memories, making it easier than
ever to mat and hang photos, custom creations or prized possessions in
fresh, fun and unique ways.
Michaels is one of the only custom framing solutions that allows
customers the opportunity to shop the way that works best for them –
online, in-store or both – and placing an order for your custom frame is
easier than ever. Depending on your shopping preference, the process
works in one of two ways:
-
For those shopping in-store, drop into the nearest Michaels
store and visit the Aaron Brothers Custom Framing counter or reserve
an appointment online in advance. Get
one-on-one personalized attention through expert consultations to
design and prepare your artwork or photo for framing with the option
to pick up the finished product in-store or get it shipped to your
doorstep. -
For those shopping online, simply upload your photos and
customize your display with different frame and mat options. Use free
pre-paid shipping materials to send your art to Michaels custom
framing experts, with the option to either have the finished product
shipped to your doorstep or to your closest store.
Also now launching in-store nationwide is the ability to print photos on
new surfaces, including metal (matte and glass), acrylic, acrylic
standoff, wood (natural and white) and canvas. This provides more
opportunities to get creative in how to display artwork in a way that
truly brings it to life like never before.
“Michaels has long been recognized as a one-stop framing shop for
in-store and online shoppers. Now with a wider assortment of printing
options and refreshed frame offerings, we are providing more inspiration
and opportunities than ever before to present and share those special
memories in new and meaningful ways,” said Steve Carlotti, Michaels
Executive Vice President of Marketing. “Our more than 150 new frame
offerings reflect not only what’s on-trend, but trend-forward in the
home décor space. With so many ways to order, print and ship your
masterpieces, Michaels offers something for everyone’s impeccable
tastes.”
Michaels three updated custom framing collections each feature a unique
design identity, inlcuding:
-
Rustic Casual: Featuring natural finishes and laid-back style,
this collection brings the farmhouse look to life for an added charm
to any aesthetic. -
Classic Elegance: Comprised of timeless, elegant frames, these
offerings are the ideal match for artwork with its own personality,
such as sketches and watercolors. -
Modern Simplicity: With lean lines and gallery good looks, this
collection offers the perfect solution for allowing artwork (such as
photos and art prints) to stand all on their own.
In addition to these three new collections, television personalities and
home design experts Drew and Jonathan Scott also carefully curated 22
new additions to Scott Living™ custom frames, available exclusively at
Aaron Brothers Framing within Michaels. As unique and stylish as the
brothers themselves, the new frame options within the collection feature
natural and gray tones that perfectly complement a light or neutral home
aesthetic. New mouldings consist of veneer, metal, barnwood, shadow
boxes and more.
“Collaborating with Michaels to further diversify Scott Living custom
frame offerings means that there are more ways our customers can get
creative,” shared Jonathan Scott. Drew Scott added, “The quality
finishes we offer serve as a beautiful backdrop and aesthetic to set the
mood and provide the final touch to any displayed art or memento.”
To learn more about Michaels expanded custom frame options available
online and in-store, visit Aaronbrothers.com.
For a list of store locations, visit Michaels.com
or download the Michaels app.
About The Michaels Companies, Inc.:
The Michaels Companies, Inc. is North America’s largest specialty
provider of arts, crafts, framing, floral, wall décor, and seasonal
merchandise for Makers and do-it-yourself home decorators. The Company
operates more than 1,200 Michaels stores in 49 states and Canada.
Additionally, the Company serves customers through a variety of digital
platforms including Michaels.com, consumercrafts.com and
aaronbrothers.com. The Michaels Companies, Inc., also owns Artistree, a
manufacturer of high quality custom and specialty framing merchandise,
and Darice, a premier wholesale distributor in the craft, gift and decor
industry. For a list of store locations or to shop online, visit www.michaels.com
or download the Michaels app.
Contacts
Mallory Smith
PR Manager
972-409-5244
[email protected]
ICR Public Relations
Seth Grugle
Senior Vice President
646-277-1272
[email protected]
