Local grocer and generous customers partner to raise funds for cancer
patients
MIAMI–(BUSINESS WIRE)–Today, Fresco y Más announced the launch of a customer donation program
taking place now through May 28 to raise funds for the League Against
Cancer (Liga Contra el Cancer), a community based, not-for-profit
organization committed to providing free medical care to
uninsured cancer patients.
Customers who shop at any of the 23 Fresco y Más locations in South
Florida during the month of May are encouraged to participate and donate
to the local community organization, which has provided more than 66,000
low-income, uninsured men, women and children with world-class medical
treatment, screenings and support since 1975.
Sergio Benitez, Director of Operations, Fresco y Más, said, “The
League Against Cancer saves lives in the communities we serve every day,
and it is a privilege to help the organization further the outstanding
work it does for our neighbors. Every dollar donated will help provide
treatment and comfort to local patients who need a little support now
more than ever.”
Southeastern Grocers, Inc., parent company of Fresco y Más and
Winn-Dixie, has had a long-standing relationship with the League Against
Cancer. Since 1980, it has provided more than $3 million to help the
League Against Cancer make a difference in the lives of uninsured cancer
patients in South Florida. Most recently, Fresco y Más presented the
League Against Cancer with $103,263.08 during the organization’s annual
telethon, which aired live on Telemundo in June 2018.
Adriana Cora, Executive Vice President of the League Against Cancer,
said, “The League Against Cancer’s patients, staff and volunteers
are extremely grateful for the support Southeastern Grocers has given us
over the years. This ongoing partnership continues to yield results, and
with the kindness of the community, the money raised during May at all
Fresco y Más stores in South Florida will be used to help new cancer
patients receive treatment immediately. We are so thankful to everyone
that participates in the community donation program, and to Fresco y Más
for giving us an opportunity to cast such a wide net and reach the
community like this.”
According to the League Against Cancer, cancer treatments can amount to
as much as $50,000 per patient. The organization provides an opportunity
for people who have no financial resources or health insurance to
receive care and treatment. Currently, more than 350 Florida physicians,
who are board-certified in their specialties, volunteer their services
to the League Against Cancer. With the funds the organization raises it
is able to save lives in South Florida, helping thousands of victims who
have no financial resources or health insurance win their battle with
cancer.
To learn more about the League Against Cancer and how you can support
the organization, visit ligacontraelcancer.org.
About Fresco y Más
Founded in 2016, Fresco y Más grocery stores serve Hispanic and
Caribbean communities throughout South, West and Central Florida. Fresco
y Más is a subsidiary of Southeastern Grocers, which is one of the
largest supermarket chains based in the Southeast. For more information,
please visit www.frescoymas.com
and www.segrocers.com.
Contacts
For Fresco y Más interviews or images contact:
Kaley Shaffer
Sr.
Manager, Consumer Communications and Community Affairs
Cell: (904)
612-9441
[email protected]
