FlatRate Moving Taps Affect to Drive Brand Awareness & Customer Engagement in NYC

NEW YORK–(BUSINESS WIRE)–Affect,
a public relations and social media agency specializing in technology,
healthcare and professional services, was selected by FlatRate
Moving,
a premier, all-inclusive moving company, for public
relations services. Affect will launch an aggressive communications
strategy targeting New Yorkers who are planning to move this spring,
including the launch of FlatRate Moving’s brand new app.

FlatRate
Moving
was founded in 1991 with a mission to disrupt the industry –
eliminating the uncertainty associated with traditional moving estimates
and is known for its transparent business model and unparalleled
customer service. The company was the first to establish the flat-rate
moving pricing model in New York – and currently operates nine branches
located in major cities throughout the United States.

“Moving is exciting, it should not be a burden,” said Sharone
Ben-Harosh, Founder, FlatRate Moving. “We’ve spent the last 28 years
breaking down the stereotypes that are often associated with moving
companies – introducing new services like on-demand delivery from
storage, custom crates for fragile items and a brand new app that helps
manage the entire process. Affect proposed a creative PR strategy that
will deliver measureable results, quickly. We are confident that we’ve
selected the best partner.”

“FlatRate Moving trucks are iconic in New York City – everyone
recognizes the red and white logo,” said Katie Creaser, Senior Vice
President of Affect. “But many New Yorkers don’t realize that FlatRate
is also very dedicated to the city – in addition to the care they take
during the moving process – they donate trucks to important causes. From
delivering Thanksgiving turkeys to shelters to transporting supplies
during Hurricane Sandy – they are incredibly charitable. We’re impressed
with their commitment to their customers and to our city and we’re
excited to help take their public relations efforts to the next level.”

To learn more about Affect’s public relations and marketing services
visit: www.affect.com

To learn more about FlatRate Moving visit: www.flatrate.com

About Affect

Affect is a public relations firm based in New York. Established in
2002, the company specializes in technology, healthcare and professional
services. Affect employs a results-driven approach to communications,
crafting one-of-a-kind programs to help clients achieve their business
goals. As year-round strategic counsel, or a single project resource,
Affect leverages its creative talent, unique experience and
forward-thinking insights to achieve the precise results that clients
seek. For more information, web: www.affect.com;
blog: www.techaffect.com;
Twitter: @teamaffect.

Contacts

Geena Pandolfi
Affect
T +1 212 398 9680
[email protected]

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