STAMFORD, Conn.–(BUSINESS WIRE)–Greenwich Associates, the leading global provider of data, analytics and
insights to the financial services industry, today announced the launch
of its new corporate identity and redesigned logo.
The company debuts this new corporate identity as it continues to
transform the traditional research-based business by integrating new
data sets, advanced analytics and automated data collection to deepen
the value it provides to customers.
“Our new corporate identity expresses our ability to leverage client and
industry data to produce high-value insights and actionable
recommendations that help clients improve business performance,” says
Greenwich Associates CEO Steve
Busby.
Greenwich
Associates data focus on the key metrics required for effective
business management, including: service quality, sales effectiveness,
share of wallet, market share, brand, technology, operations
performance, and behavioral trends. These data include tactical,
account-level insights on clients, benchmarks against peer groups,
competitor intelligence, and metrics on product demand, customer
behaviors and other industry trends.
“The transformation of our business model and our vastly enhanced
ability to use data and technology to help our clients plan, measure and
act is reflected in our new corporate identity,” says Steve
Busby.
Contacts
Greenwich Associates
Joan Weber, +1-203-625-4354
[email protected]
or
Melanie
Riera, +1-203-625-5160
[email protected]
