Evaluation Based on Completeness of Vision and Ability to Execute
WELLESLEY HILLS, Mass.–(BUSINESS WIRE)–RedPoint
Global, a top provider of customer data platform and customer
engagement technologies, today announced it has been positioned by
Gartner, Inc. in the Challengers quadrant of the 2019 “Magic Quadrant
for Multichannel Marketing Hubs.”1
This is the third consecutive year that RedPoint Global has been
recognized for its ability to execute and completeness of vision among
industry vendors in this report. RedPoint is the only company placed in
the Challengers quadrant for 2019.
Gartner defines the multichannel marketing hub (MMH) as “a technology
that orchestrates a company’s communications with and offers to customer
segments across multiple channels. These include websites, mobile,
social, direct mail, call centers, paid media, and email. MMH
capabilities also may extend to integrating marketing offers/leads with
sales for execution in both B2B and B2C environments.”
“Consumers are rapidly becoming more sophisticated and demand superior
experiences that are relevant and differentiated,” said Patrick Tripp,
Vice President of Product Strategy at RedPoint Global. “To achieve this,
brands must have the freshest, most accurate and complete data to
deliver real-time, personalized, multi-channel experiences at scale. We
believe the recognition of RedPoint as the only Challenger validates how
our unique solutions are enabling marketers to achieve their mandate of
profitable revenue growth.”
The RedPoint Customer Engagement Hub (CEH)™ solution serves as the core
revenue generating platform for a number of market leading companies.
The CEH eliminates data fragmentation and latency caused by siloes,
allowing marketers to:
- Create a single view of the customer in real-time
-
Easily access artificial intelligence (AI) and machine learning to
determine a customer’s optimal path-to-purchase -
Orchestrate multichannel messaging across channels and touchpoints
from a single point of control
“Marketers see personalization as key to multichannel marketing
success,” Gartner writes in the 2019 Magic Quadrant for MMH report.
Download a complimentary copy of the report here.
1 Gartner “Magic Quadrant for Multichannel Marketing Hubs,
2019” by Noah Elkin, Adam Sarner, Benjamin Bloom, Joseph Enever and
Colin Reid, 18 April 2019.
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About RedPoint Global, Inc.
RedPoint Global’s software solutions empower brands to transform how
customer experience is delivered. RedPoint Global’s solutions provide a
single point of control to connect all customer data, determine
next-best-actions in real-time and orchestrate interactions across all
enterprise touchpoints. Leading companies of all sizes trust RedPoint
Global to deliver highly personalized and contextually relevant
experiences that optimize customer engagement. For more information,
visit www.redpointglobal.com or
email [email protected].
Contacts
Media:
Laura Ackerman
Senior Director of Public Relations,
RedPoint Global Inc.
[email protected]
781.552.3046
Kyle Tildsley or Jenny Radloff
PAN Communications
[email protected]
617.502.4300
