–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/CMO?src=hash” target=”_blank”gt;#CMOlt;/agt;–Gartner, Inc. (NYSE: IT):
What: Gartner Marketing Symposium/Xpo 2019
When: April 29-May 1, 2019
Where: Marriott Marquis, San Diego, CA
Details: While marketing budgets remained steady in 2018
at 11.2 percent of company revenue, 63 percent of CMOs expect their
budgets to increase in 2019, according to Gartner’s
2018 CMO Spend Survey. As CMOs grow ever more confident in their
investments in martech, innovation and personalization, pressures
continue to mount for marketing to demonstrate business value. Gartner
Marketing Symposium/Xpo 2019 provides CMOs and other senior
marketing leaders the insights they need to grow revenue, drive customer
experience and lead digital innovation.
The Gartner Marketing Symposium/Xpo agenda features eight comprehensive
tracks allowing marketing leaders to take a deep dive into a broad range
of topics focused on the most pressing issues they face today:
- Customer Experience
- Data, Analytics and Measurement
- Emerging Customer and Marketing Insights
- Influencing B2B Buyers
- Marketing Technology
- Multichannel Marketing
- Vision and Leadership
- CMO Circle
Featured Speakers:
-
Influence — The Hidden Forces that Shape Behavior: Jonah
Berger, Professor, Wharton School of Business -
The Secret to Creating Universally Joyful Products and Experiences: Ingrid
Fetell Lee, Designer and Founder, The Aesthetics of Joy -
CMO Circle Lunch: How Language Shapes the Way We Think, Lera
Boroditsky, Cognitive Scientist -
CMO Circle Lunch: The Algebra of Happiness, Scott
Galloway, Founder, Gartner L2; Professor of Marketing, NYU Stern
The Exhibit Showcase at the event will provide exclusive access to some
of the world’s leading marketing and digital service providers,
featuring live demonstrations, face-to-face meetings, and
information-packed presentations. A listing of current exhibitors is
available on the Exhibitor
Directory.
For complete event details, please visit the Gartner
Marketing Symposium/Xpo website. Members of the media can register
for the event by contacting [email protected].
Join the discussion on social media using #GartnerMKTG.
About the Gartner Marketing Symposium/Xpo
Gartner Marketing Symposium/Xpo provides marketing leaders actionable
advice about the trends, tools and emerging technologies they need to
deliver business results. Gartner
for Marketers analysts address the biggest opportunities, challenges
and priorities marketers face today, including data and analytics,
customer experience, content marketing, customer insight, martech, and
multichannel marketing. Additional information is available at www.gartner.com/en/conferences/na/marketing-symposium-us.
Follow news and updates for the event on Twitter at #GartnerMKTG.
About Gartner
Gartner, Inc. (NYSE: IT), is the world’s leading research and advisory
company and a member of the S&P 500. We equip business leaders with
indispensable insights, advice and tools to achieve their
mission-critical priorities today and build the successful organizations
of tomorrow.
Our unmatched combination of expert-led, practitioner-sourced and
data-driven research steers clients toward the right decisions on the
issues that matter most. We are a trusted advisor and objective resource
for more than 15,000 organizations in more than 100 countries — across
all major functions, in every industry and enterprise size.
To learn more about how we help decision makers fuel the future of
business, visit gartner.com.
Contacts
Kelly Blum
Gartner
[email protected]
571-303-5745
