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Claims title as the third most effective agency across Asia Pacific

SINGAPORE–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#APACeffielt;/agt;–Dentsu Brand Agencies is proud to announce that Barnes,
Catmur & Friends Dentsu
had a great night at the 2019 APAC
Effies, finishing in third place overall against agencies many times its

This is a great achievement by the Auckland-based agency, who also had
the most finalists of any agency in the region. It was no fluke either,
with the agency having finalists across four different clients: The
Movember Foundation, Meridian Energy, Tower Insurance and Subaru.

Those finalists were converted into Gold for Movember and two Bronze for
Meridian Energy as well as Bronzes for Tower Insurance and Movember.

“Creativity with a singular focus to drive results is at the core of
Dentsu’s DNA. BC&F Dentsu understands this as no other within our
network. To see this result so shortly after being yet again crowned
ADFEST Network of the Year, is a clear demonstration of our mission,”
said Dick van Motman, Global CEO, Creative, Dentsu Aegis Network.

Murray Streets, Managing Director at BC&F Dentsu said, “I
speak on behalf of myself, Luke, Daniel, Paul and the rest of the team
in talking of my immense pride in what everyone in the agency has
achieved. Our focus has always been to do the most effective work we can
for our clients, and it is wonderful to see that vindicated in such a
spectacular way.”

Murray added, “As an independent we have been the Number One Indie
agency in Asia Pacific three times and since joining the Dentsu network
we have gone from strength to strength.”

About APAC
Effie Awards

Organised by the Confederation of Asian Advertising Agency Associations
(CAAAA) and Tenasia Group, APAC Effie Awards honours the region’s most
outstanding marketing communication works that have proven results in
meeting strategic objectives. APAC Effie champions practices of
marketing effectiveness excellence in the Asia Pacific region, and
provides the growing industry with a regional platform where the best
works are recognised and celebrated.

Introduced by the New York American Marketing Association in 1968, the
Effie Awards have since been recognised by advertisers and agencies as
the pre-eminent award in the advertising industry and global standard of
marketing effectiveness excellence. Today, Effie celebrates
effectiveness worldwide with over 50 programs including the Global
Effie, APAC Effie, Euro Effie, MENA Effie, Latin American Effie, and
national Effie programs around the world.

About BC&F Dentsu

Catmur & Friends Dentsu
has always prided itself on its
dedication to effectiveness, using all elements of the agency mix under
the principle of Distinctive Works.

About Dentsu Brand Agencies

Dentsu Brand Agencies is a global network of award-winning agencies that
brings together individual brilliance to produce innovative solutions
for business. With the “What If” mindset, 5,000 professionals in 20
countries and regions push the boundaries of creativity and move
business by moving people, delivering solutions that go beyond

Related links

BC&F Dentsu on Web:


Emi Kambe
Global Communications Lead, Dentsu Brand Agencies
3 6216 8463
E: [email protected]