Michael Patrick Partners, a nationally recognized creative agency, announced today that it has completed work to help promote a $1 billion fundraising campaign for Santa Clara University. The campaign (campaign.scu.edu), announced on January 19, is the most ambitious in the university’s history — far exceeding all previous endeavors.
Santa Clara University is California’s oldest operating institution of higher learning. Established in 1861 and located in the heart of Silicon Valley, it blends high-tech innovation with social consciousness grounded in the Jesuit educational tradition.
Michael Patrick Partners worked for more than a year on the campaign’s creative strategy, writing and design — to develop a multilevel marketing communications program to heighten awareness of the need to support future generations of SCU students, who will continue to transform lives, shape society and aspire to make the world a better place.
The campaign theme, “Innovating with a Mission,” was selected to emphasize the university’s location in Silicon Valley and that it too is a respected incubator of ideas and ideals that embody the region’s spirit.
The campaign included myriad digital, print and social media tactics. Anchored by an innovative case statement (campaign overview brochure), the approach reflects the agency’s trademark creative strategies that attract both education and mainstream clients.
Robert Maidens, the agency’s associate creative director, says, “Not to be cliché, but the marketing literature our staff developed is groundbreaking for an education fundraising campaign. It’s a highly visual and engaging story of a university forging solutions to help resolve the world’s most pressing challenges.”
Keith Pacoma, senior designer, adds, “We had endless material to work with, including renowned SCU alumni from Leon Panetta to Steve Nash — we got out of the way and let the story unfold.”
The case statement is also featured on the website of Mohawk Fine Papers as an example of outstanding design and innovative use of paper. Visit michaelpatrickpartners.com to see the work.
During the past 20 years, Michael Patrick Partners has produced award-winning fundraising, admission enrollment and brand development programs for the education market. It landed the Santa Clara University work based on its participation in University of Portland’s highly successful RISE fundraising campaign — one of the largest funding campaigns ever for a Pacific Northwest independent college or university — that resulted in a Gold Award from the Council for Advancement and Support of Education.
SOURCE Michael Patrick Partners
