UC Davis is leveraging content automation technology from HERO Sports to grow their brand and highlight the success of their sports teams.
With 25 NCAA sports teams, UC Davis has more news and stories to cover than available resources. The search for affordable ways to provide exposure and support for all sports led UC Davis to HERO Sports. The HERO Sports platform transforms game stats into original content used to engage fans through stories, videos, email, and social media.
“UC Davis Athletics is excited to partner with HERO sports as we seek to grow our brand and communicate the success of our athletic programs,” said Rocko DeLuca, Deputy Director of Athletics at the University of California, Davis. “Our women’s basketball team just secured their 3rd straight Big West regular season championship last week. This partnership enables our media relations staff to focus on personal storytelling and creative media while the game previews and results get done in a time efficient manner. We’re excited to implement this in baseball and look forward to future collaboration.”
The HERO Sports content automation platform uses game data to create ready-to-publish content. The platform automates mundane and repetitive tasks to free up time for sports information directors to work on more valuable activities like interviews, video, or engaging on social media.
This innovative approach to solving an age-old resourcing issue will affect how the entire athletic department performs. More coverage of Olympic and non-revenue sports means better recruiting tools for coaches. Coaches empowered with more content will reduce the pressure on sports information directors to produce stories.
“We’re extremely excited to partner with UC Davis Athletics to help promote their teams, athletes, and coaches,” said Brad Weitz, HERO Sports CEO. “UC Davis is working hard to make sure Aggie success stories across all sports are told. We can’t be more thrilled they chose HERO Sports to help write those stories.”
HERO Sports currently produces automated sports content for the Associated Press, professional sports teams, and NCAA athletic departments. Located in Seattle, HERO Sports sits in the middle of America’s technology capital and benefits from cutting edge innovations around athletics and communications.
SOURCE HERO Sports
