Online fashion and lifestyle marketplace Zilingo has announced 226M USDof funding in one of largest funding rounds for an eCommerce startup. Tipped by Tech in Asia as a “next unicorn“, Zilingo is powering its future growth with the help of Insider’s AI-backed Growth Management Platform (GMP).
CEO Ankiti Bose: “The Future of Retail is in Meaningful Experiences”
Using Insider, Zilingo will continue to deliver personalized experiences to drive its digital growth. The partnership has opened the door for a tightly woven, highly targeted user experience for Zilingo’s customers across all its channels, including web, mobile web, mobile apps and ad channels.
Speaking to e27, CEO Ankiti Bose said: “We believe that the future of retail is in meaningful experiences. We’re continuously experimenting with brand building and implementing creative campaigns to reach more people in all our markets.”
Bose continued: “Commerce in general is also moving away from traditional browse, click, shop experiences to more entertaining experiences for the consumer. It’s no longer just about utility, it’s about delight and entertainment as well.”
Outsmarting Competition in Retail with Insider’s AI Technologies
Patrick Steinbrenner, Managing Director for APAC at Insider, says, “We’re delighted to be trusted as Zilingo’s partner at this incredibly exciting stage of growth. Zilingo truly understands the importance of delivering relevant, delightful and hyper-personalized customer experiences when it comes to driving loyalty and maximizing the ROI from digital marketing efforts. Zilingo is at the forefront of seamless omnichannel marketing, setting trends and continually pushing limits to outsmart its competitors.”
He added: “Working with Zilingo’s marketing team, our growth consultants constantly have their minds on what’s coming next. Zilingo’s hyper-growth trajectory relies not only on being a leader in the fashion industry, but in customer experiences too. In the coming months, together we’ll be working towards further enhancing customer experiences across Zilingo’s digital channels.”
Using Insider’s AI engine and predictive segments like Likelihood to Purchase, Customer Lifetime Value, and Likelihood to Churn, Zilingo and Insider plan to deliver even more effective, precision-targeted experiences on web, mobile web, app and advertising channels, taking Zilingo’s digital growth and customer loyalty to the next level. The teams will also focus on significantly boosting mobile conversions by delivering highly-personalized, mobile-first experiences on both web and app.
SOURCE Insider
