EVOLIO Marketing, an agency dedicated to helping marketers create the best brand experiences, announced today that Joe Federbush, president, will present educational sessions at EXHIBITORLIVE.
EXHIBITOR Magazine’s EXHIBITORLIVE features university-affiliated sessions that can lead to Certified Trade Show Marketer (CTSM) professional certification, awarded by EXHIBITOR in affiliation with Northern Illinois UniversityOutreach and reflects adherence to the highest educational standards of trade show and event marketing. (www.ExhibitorOnline.com)
How to Measure the Value of Trade Show Participation – Part I: Basic Concepts
Thursday, February 28, 8 a.m.
This CTSM required session provides basic building blocks for measuring the value of trade show marketing. Session includes examples, case studies and worksheets to help you put this knowledge to work and allow you to focus on your program strengths and weaknesses and likely opportunities for ROI improvement.
How to Measure the Value of Trade Show Participation – Part II: Practical Application
Thursday, February 28, 10 a.m.
This CTSM required class applies what you learned in part 1 and helps you interactively create an entire strategic event plan.
You Know What to Measure – But How Do You Actually Measure It?
Tuesday, February 28, 3 p.m.
Regardless of booth size and investment level, measurement has become an integral part of many companies’ event marketing endeavors. This CTSM elective is an interactive, introductory-level session designed for exhibit managers at all levels.
SOURCE EVOLIO Marketing
