Integrate.ai announced today that it has secured an equity investment from TELUS Ventures to accelerate the development of the company’s ethical AI software platform. In addition, the two companies have signed a commercial deal to deploy AI to optimize TELUS’ customers’ experience. This multi-year deal spans the TELUS consumer customer base across multiple channels while following responsible AI principles.
One of the first Canadian enterprises to operationalize AI, TELUS first engaged integrate.ai in 2018 for its responsible and ethical approach, the sophistication of the AI platform, and a collaborative outcomes-oriented partnership.
“As an early adopter of responsible AI, TELUS is creating a sustainable and overall better experience for their customers in a responsible way. As AI runs on more systems and has access to more data, it must be used in a transparent, explainable and ethical manner so companies can be accountable to their customers,” said Steve Irvine, CEO, integrate.ai. “TELUS shares our vision and we’re excited to work with them to operationalize an approach that includes alignment for the benefit of the end consumer.”
The 2018 pilot focused on closing the gap between people and technology by enhancing customization of product offers, presenting them on the customer’s preferred channels and making the process more efficient for both team members and customers. The integrate.ai platform empowered TELUS to set the proper optimization and constraint boundaries for machine learning models to operate within. The results were measured in terms of business impact and reduced time to market, which led to a multi-year commitment.
“We’ve experienced firsthand the measurable impact that the integrate.ai platform has brought to our customers delivering what they want, at the time they want it, and in a way that delights them,” said Rich Osborn, Managing Director, TELUS Ventures. “Integrate.ai has a smart team backed by a strong syndicate of investors, which makes a great addition to our existing portfolio as TELUS builds on our AI leadership in Canada to further enhance our customers’ experience.”
Integrate.ai launched in 2017 and has become a key part of Canada’s vibrant AI ecosystem. The company currently works with clients spanning various sectors including telecommunications, retail and banking.
