Today, Expensify, the world’s leading application for expense management, receipt scanning, and business travel, released its first-ever Super Bowl commercial, starring Grammy award-winning rapper and Def Jam Recording artist 2 Chainz and actor Adam Scott. The full 60-second Super Bowl commercial was released on YouTube this morning, as well as the 30-second cut that will air nationally during the second quarter of the big game on February 3rd.
“Over the past ten years, Expensify has spread like wildfire with zero advertising, growing solely through word-of-mouth,” said David Barrett, Founder and CEO of Expensify. “It’s all led up to this – our first-ever national TV spot running during the most-highly anticipated and most-watched moment of the year: the Super Bowl. What’s even more epic is that this is the first commercial you can actually expense, and fans will have the chance to win more than $200,000during our ad on game day. Who else can say that? It’s the coolest product demo we could ever ask for.”
The Super Bowl campaign featuring 2 Chainz and Adam Scott was developed with Emmy award-winning creative collective JohnXHannes New York and directed by DGA award winner Andreas Nilsson of Biscuit Filmworks. In the commercial during the game, viewers will see a receipt for 2 Chainz’ ride – a decked-out ice car. Simply downloading the Expensify app and snapping a photo of the receipt will enter them to win the cash value of the car.
Expensify’s Super Bowl ad is one part of the brand’s new marketing campaign, “You Weren’t Born To Do Expenses,” which kicked off last week with “Expensify This”, an interactive music video featuring 2 Chainz and Adam Scott that has already received over 1 million views. From now until February 4, fans will have the opportunity to get actual cash or win the items in the video by downloading the Expensify app, snapping photos of the various receipts, and submitting them for a chance to win prizes including an Audi R8, a gold jet ski, a diamond-encrusted football, a 2 Chainz bust, and more.
“In just two days, our four-minute music video has racked up over a million views and hundreds of thousands of visits to Expensifythis.com,” added Barrett. “Our app downloads have gone through the roof, and we know this is just the start.”
“So much creativity and collaboration went into making this video,” said 2 Chainz. “It was really over the top and a lot of fun. I’m excited to be in the Expensify Super Bowl campaign and can’t wait for everyone to see the spot.”
“I’ve always wanted to be in a hip hop video and a Super Bowl commercial, so mission accomplished,” said Adam Scott. “Thanks 2 Chainz and Expensify for making it happen.”
For more information on the campaign and tutorials on how to participate, visit Expensifythis.com or follow Expensify on Facebook, Twitter, Instagram or LinkedIn.
