Imagination Park Entertainment Inc. (CSE: IP) (OTC: IPNFF) (the “Company”) today announced that it has been contracted by the Indoor Football League‘s (IFL) Arizona Rattlers to provide an augmented reality (AR) experience to new and existing fans via the Company’s XenoHolographic™ product suite. The Arizona Rattlers are the second IFL team to license Imagination Park’s XenoHolographic solution, after the Tucson Sugar Skulls.
“Our fans will be treated to an augmented reality experience on their phones that will provide a unique game day promotion in a way never before seen,” said Arizona Rattlers’ President Chris Presson. “Imagination Park created an AR platform we can use to manage our AR programs ourselves and keep content fresh and up-to-date.”
“We are thrilled to land our second IFL account, and we continue to talk to many professional sports organizations that want to leverage augmented reality to improve their pre-, post- and in-game experience for fanbases across North America,” said Alen Paul Silverrstieen, CEO of Imagination Park. “The Arizona Rattlers will be among the initial teams to deploy a complete AR experience. Their fanbase should be very excited to be among the first to see the future of live sports.”
The Rattlers (or any team or brand) can develop interactive AR content to measure and understand how fans engage with their sponsors and team through their mobile devices. Then use this information to further develop or refine campaigns, redeploying through their preferred channels including: games, scavenger hunts, sweepstakes and bringing any real existing object to life. For example, playing a video highlight reel when the phone is placed over a game day program.
To get a better sense of what the fans will see, download XenoPlay™ from your app store and check out the demo on www.imaginationpark.com.
