7-Eleven Canada has collaborated with Sony Pictures Consumer Products, Ghost Corps, publisher FourThirtyThree Inc. (4:33), and developer Next Age to bring the augmented reality location-based game Ghostbusters World to Canadian stores. The collaboration, which brings together legacy brands 7-Eleven and Ghostbusters, will transform all 7-Eleven stores in Canada into ‘Dimensional Doors’ where Ghostbusters World players can collect traps, weapons and other resources that will help them take down ghosts like Slimer, Fearsome Flush, Boogaloo and more. 7-Eleven Dimensional Doors will have an increased spawn rate for 3 ghosts: Goast, Ghost Buffalo, and Sandman.
Ghostbusters World leverages the latest in AR technology with Google’s ARCore and Apple’s ARKit to create an immersive world where ghosts roam the streets, transforming anyone with a mobile phone into a ghostbuster tasked with fighting and trapping ghosts straight out of their favourite Ghostbusters films, TV shows, comic books and video games.
Within the game, Dimensional Doors act as hubs where players can find everything from weapons to in-game experiences – and now snacks! With over 630 7-Eleven locations from BC to Ontario acting as Dimensional Doors, players can fuel up on Slurpee® and other 7-Eleven favourites while they collect in-game items and capture ghosts spawning in-store.
“As the largest name in convenience retail, 7-Eleven is always looking for innovative ways to provide our customers with the best in-store experiences,” said Doug Rosencrans, VP and General Manager of 7-Eleven Canada. “For today’s consumer, this means bridging the gap between mobile devices and physical retail locations.”
For 7-Eleven, augmented reality technology plays a key role in bridging this gap by marrying mobile technology with convenience and fun. With Ghostbusters World, the convenience retailer hopes to continue to reinvent convenience while creating memorable experiences for their customers.
“We are thrilled to work with 7-Eleven to bring special activations for Ghostbusters World to their locations across Canada,” says Hyunseok Suh, CEO of NextAge. “As the game’s first co-branded effort, we believe this collaboration will mean exciting things for our players as well as 7-Eleven customers and we look forward to expanding on the relationship in the future.”
For a snack, a Slurpee® and good old-fashioned ghost fight, customers can head to any 7-Eleven location in Canada. For more in-store experiences and deals, download the 7-Eleven app at www.7Rewards.ca.
Ghostbusters World is now available for download from the Apple App Store and Google Play. For more information, visit www.ghostbustersworld.com.
