New Feature Allows Marketers to Take Experimentation to the Next Level by Comparing Results From Sequences of Customer Campaigns
Optimove, an Israel-based data-drive and science-first marketing hub, has launched a Streams feature, which allow marketers to develop communication streams that can compare and then determine which one is better for growing the business over the long term. The new Streams will be available to all Optimove customers from January end.
The Streams will answer the following questions:
- Which customer journeys lead to the highest conversion rate?
- What is the best order in which to send a set of onboarding campaigns?
- What is the total impact of my campaigns on my business?
- What is the best series of communications for a new target market?
- Are my efforts resulting in short-term revenue at the expense of customer lifetime value?
“In today’s world, marketing is powered as much by technology as creativity, and Streams allows smart marketers to experiment with new ideas more nimbly, so they can continue to focus on the creative aspects of their job,” said Pini Yakuel, CEO of Optimove. “Experimentation in marketing used to mean testing a single message or a few messages on a consumer and then analysing those results; Streams will help scale that effort and give marketers accurate, much-needed answers to their questions far more quickly than previously possible, so they can move forward with fresh, fail-proof ideas with more confidence and speed.”
