US-based Blink Fitness has launched a proprietary personalised mobile companion technology. The technology allows users to receive a daily, personalised content feed tailored to their specific goals on a host of healthy living topics that will enable them to exercise and live better.
“Blink is redefining what it means to be a gym,” added CEO Todd Magazine. “We are going beyond exercise and beyond the gym walls to bring our members a tool that will help them live a healthier life. We’ve always been about celebrating the differences of our members, and this technology takes it to a whole new level by offering content that is highly personalised to the individual goals of each member.”
The technology is available within the Blink app. It has been created based on the findings of two years’ research on 3,000 gym and non-gym goers across the USA. The research has found that people see exercise, nutrition and rejuvenation as highly interconnected aspects of living a healthy life and frequently become frustrated or overwhelmed with trying to balance these areas. The study also revealed that there is no one reliable source for people to turn to for help. Most use search engines, but are frequently confused and overwhelmed by the amount of information they receive. For example, a search for healthy recipes will deliver a whopping 2.4 billion results and a query into the stretching will get you 1.6 billion articles to sort through.
Blink’s Personalised Mobile Companion simplifies the quest to live a healthy life by custom-building member profiles that align with their healthy living goals, interests and preferences, and provide personalised content, based on that member’s profile.
The following are the main features of the technology:
- It’s Personalised—Members answer a few simple questions so the tool can understand their specific goals and interests as it relates to fitness and healthy living.
- It Searches for Relevant Content—It comes through thousands of articles, videos, workout regimens, recipes and more from dozens of popular sources, and pinpoints what makes sense for the member.
- It Learns & Refreshes Daily—This sophisticated tool uses smart-technology that learns and improves based on the content the member has engaged with and continuously refines what they receive; updating their feed with new, fresh content every day.
