Niclas Ingeström Joins Castellum as New CDO

 

Ingeström will be responsible for IT, Next20 lab and the project office, but his main focus will be on challenging management

In 2017, Castellum adopted a goal to be industry leader in digitalization by 2020. At the beginning of 2018, the real estate industry’s first innovation lab, Next20, was created at Castellum with the chief task of developing new digital services.

“The Next20 lab is developing ideas, and we’ve already taken some of them to market. One example is Beambox, a new and smart way of storing your stuff. With a Beambox app, you can list your stored items, and order them back, as soon as you need them”, says Henrik Saxborn, Castellum CEO.

Niclas Ingeström will take up his new position from late February, 2019. He is currently CDO at Stena Group and has worked in a long list of managerial posts.

“I want to create Digital Awareness. Everyone at Castellum will have to experience what VR and artificial intelligence is in practice. It’s not really the technology that is the challenge, but how people relate to it. I want managers to dare to be more creative”, says Niclas Ingeström.

Niclas Ingeström is sure that future workplaces will look very different from today, not least due to disruptive technologies that will account for major changes in the way we behave.

“The buildings themselves will make all decisions about renovation, negotiate their own agreements and optimize the premises according to user needs. But we will also change our working processes and mobility. For example, we’ll conduct our video conferences in driverless vehicles”, says Niclas Ingeström.

Wladimir P. is a Content Editor at European Gaming Media and at PICANTE Media and covers a large variety of industries.