Mattel (NASDAQ: MAT) and Viacom Nickelodeon Consumer Products announce the launch of MTV’s “Jersey Shore Family Vacation” board game. Inspired by MTV’s highest rated show, the board game engages consumers with trivia based on iconic moments and sayings from the series.
“At Mattel, we are always looking for culturally relevant trends and fan-favorites, such as Jersey Shore, to inspire our games and bring to life an engaging play experience,” said Ray Adler, Senior Director, Global Games at Mattel. “The game is the perfect gift for any fan this holiday season and is sure to bring laughs, and maybe some drama, just like the show.”
Designed in partnership with Viacom Nickelodeon Consumer Products, the game welcomes players 18 and over to “The Family,” and challenges them to participate in the action and drama that comes with the cast of Jersey Shore.
The engaging gameplay references situations and phrases that fans of the show will be familiar with, including “Ron Ron Juice” and “Sunday Dinner” with bonus points when you complete the “Gym,” “Tan” and “Laundry” triumvirate. The player with the most points after all the cards have been drawn is the winner.
Jen Caveza, Senior Vice President, Toys at Viacom Nickelodeon Consumer Products added: “‘Jersey Shore Family Vacation’ hit the cultural zeitgeist again when it returned to MTV, and we worked with Mattel to create a game that captured the iconic moments and big personalities from the show. This game is a great way for fans to play along with the Jersey Shore crew in their own home.”
“Jersey Shore Family Vacation” board game will be available for an MSRP of $19.99 on Amazon.com this month.
“Jersey Shore Family Vacation” airs every Thursday at 8PM on MTV. For exclusive and original content, fans can visit the recently launched “Jersey Shore” YouTube channel, which is anchored by original digital series starring fan-favorite cast members and friends, in addition to linear show clips, behind-the-scenes moments and best-of compilations.
