- German market leader for men’s shirts relies on digital voucher solution from Wirecard throughout Europe
Wirecard, the global innovation leader for digital financial technology, is taking over the issuing of voucher cards for OLYMP Bezner KG throughout Europe with immediate effect. The German market leader for men’s shirts uses Wirecard’s platform to offer voucher cards both physically in all OLYMP stores and in digital form via its online shop. OLYMP is thus strengthening customer loyalty and enabling an even more convenient shopping experience in-store and online at OLYMP.COM.
“Our technology offers a flexible solution for digitizing payment processes,” said Vanda Astfäller, Head of Sales Consumer Goods at Wirecard. “With OLYMP, we have gained one of the leading German apparel manufacturers as a customer to jointly implement a digital omnichannel voucher program. We are very much looking forward to expanding the cooperation in the future.”
“We are constantly striving to grow our range of services and our customer service. The integration of vouchers and gift cards is only one of many possibilities,” added Mark Bezner, Managing Partner of OLYMP Bezner KG. “Implementation and ongoing processing efforts will be reduced to a minimum thanks to our technology partner Wirecard.”
In the voucher program, Wirecard activates the vouchers when they are purchased and takes care of providing the vouchers ordered in the web shop. The physical vouchers are available in Austria, Germany, Italy and the Netherlands. Digital vouchers are available in Austria, Belgium, France, Germany, Luxembourg and the Netherlands.
Vouchers and gift cards are becoming increasingly popular in retail. According to the German research and education institute EHI, almost 90% of large and 45% of medium-sized retailers issued their own voucher cards in 2017. As a result, merchants benefited from increased customer loyalty, new customer acquisition, and higher revenues with fewer exchanges. Wirecard’s digital cross-border solutions enable merchants of all sizes to provide voucher solutions.
