Donations will be matched, dollar for dollar, up to $100,000

United Way of Greater Philadelphia and Southern New Jersey (UWGPSNJ) has joined hands with the Chris Long Foundation to launch a crowd-funding initiative to support the impact of the First Quarter for Literacy campaign, an initiative of Philadelphia Eagles Defensive End Chris Long. The literacy campaign will help children Philadelphia to improve their reading skills. Specifically, the campaign will provide new books into the hands of 5000 local children.

The crowd-funding initiative will be on for 25 days till December 31. It is expected to collect at least $25,000.

“You’d be hard-pressed to find a more inspiring community champion than Chris Long, who has been committed to using his platform and resources to do a tremendous amount of good in the communities where he has lived and played,” says Bill Golderer, president and CEO of UWGPSNJ. “In that spirit, we are challenging each and every member of the Greater Philadelphia region to get off the sidelines to support our youngest learners.”

Contributions can be made at with opportunities to receive rewards and prizes for giving while supplies last.

For more information about UWGPSNJ’s work to improve early literacy and end inter generational poverty, visit For more information about Chris Long’s First Quarter for Literacy initiative, visit

This is a good option for a year-end charity act. It could even give you the feel-good impulse to begin the next year on a high.

SOURCE: United Way of Greater Philadelphia and Southern New Jersey