Celsius Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness drink, CELSIUS®, today announced that the company has secured distribution agreements with distribution partners in the Anheuser-Busch and PepsiCo, Inc networks.
“Growing demand for our proven fitness drinks continues to gain momentum as consumers and retailers align with today’s health and wellness trends,” commented John Fieldly, President and Chief Executive Officer. “We are excited by the opportunity to partner with such well-established distributors and align ourselves with strategic organizations who will further support our momentum and broaden our retail footprint into 2019. These collaborations further reinforce our strategy to increase placements of CELSIUS® products where our customers live, work and play, through a diversity of channels and geographic locations, including broadening our retail footprint in high-profile retailers and convenience stores such as Target, CVS, Wawa, and Kroger. We see great opportunity to leverage our partners’ networks and drive further availability for our products.”
With these new partnerships, Celsius now has distribution agreements with Great Bay Distributors, Double Eagle Distributing and Ed F. Davis, all within the independent Anheuser-Busch wholesaler network, as well as with Bernicks, Inc., which is within the PepsiCo network. In addition, the company has recently added five other distribution partners and is in further discussions with additional network partners as the company continues to build a national distribution network.
The new agreements increase Celsius’ footprint covering areas that had limited distribution previously, allowing the company to service new stores with existing retail clients as well as penetrate new customers.
Jon McKillop, SVP of Sales, North America added, “Success of the CELSIUS® brand in 2018 has allowed us to open up multiple new DSD partners throughout the US, several of which are associated with the largest global beverage brands. Distributors are seeking brands that will perform in a rapidly shifting energy and functional category and Celsius fits that need perfectly. We look forward to our new partnerships with top flight DSD operators and will continue to expand into additional regions as we move into 2019. The future of the Celsius brand is extremely bright and the right distribution partnerships will be crucial to our continued success!”
