A study conducted by Gazelle has revealed what most people probably know: smartphones are the first items on holiday wish consumers. The survey unveiled a top-five of electronic items in the wish lists.
Smartphones are the topmost items for 44 per cent of US customers. Among them, 23 per cent plan to buy a new Samsung Galaxy and 21 per cent look for a new iPhone. Rounding out the top five most wished-for items are the Apple Watch (17 per cent), iPad (16 percent) and MacBook (14 percent).
While 30 per cent of consumers are hoping for electronic devices as gifts, only 12 per cent are holding out for smartphone deals and 16 per cent for tablet bargains. Retailers will need to truly surprise and delight shoppers this year to earn their smartphone, tablet and computer sales.
“While some consumers want the newest models, many are looking for the best deals, so Gazelle is making sure that their top five wish list items are available at even lower prices with competitive pre-Black Friday, Black Friday and Cyber Monday promotions,” said Yanyan Ji, SVP Marketing and GM, e-Commerce at ecoATM Gazelle. “Certified previously-owned devices are a smart option for consumers looking to fulfil their holiday shopping on a budget.”