Travelzoo® (NASDAQ: TZOO), a global publisher of exclusive offers and experiences for members, has seen a highly positive reaction from its members in Europe since the company’s initial launch of its new vacation offering in Germany and the current implementation in the U.K., Spain and France.
The new deal-pairing technology allows Travelzoo members to have real-time flight information when they take advantage of a promoted hotel deal, making their holiday experience easier than ever. The positive results were immediately seen amongst Travelzoo’s members in Germany as the market witnessed a record high: more than 500 hotel rooms booked within 48 hours for one hotel.
The new technology in Europe also brought tremendous joy to travel suppliers partnering with the company. The cross-promotion of deals on all localized Travelzoo editions in Europe inspires more Travelzoo members. For example, the traffic and revenue driven to one Parisian hotel from Travelzoo members in Germany has been 3 times higher in just one week. The average length of hotel stays of Travelzoo members has increased from 1.8 room nights to 3.7.
“We are very excited to see the positive results of this new technology,” commented Sharry Sun, Global Head of Brand at Travelzoo. “We are confident that the trend will continue in other markets and Travelzoo members all over the world will have better access to the wide range of inspiring hotel offers, anywhere in the world.”
After the successful launch in Europe, Travelzoo plans to roll out this new offering in the U.S.A. and Asia Pacific.
