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Advanced UFS-Enabled EFD Enables Always-On Experience for Data-Intensive, Next-Generation Smartphone, Tablet and Compute Devices

Western Digital Corp. (NASDAQ: WDC) introduced the industry’s first 96-layer 3D NAND UFS 2.1 embedded flash drive (EFD), the Western Digital iNAND® MC EU321, accelerating the possibilities of artificial intelligence (AI), augmented reality (AR), multi-camera high-resolution photography, 4K video capture and other demanding applications for high-end mobile and compute devices.

Leveraging Western Digital’s 96-layer 3D NAND technology, advanced UFS 2.1 interface technologies and Western Digital’s iNAND SmartSLC 5.1 architecture, the new Western Digital iNAND® MC EU321 EFD delivers exceptional data performance for smartphone, tablet and PC notebook devices, enabling outstanding mobile experiences even as the device approaches full capacity.

“Mobile devices have become the hub of our everyday connected lives. As emerging capabilities for 5G speeds, 4K video, AR and VR continue to transform what smartphones, tablets and notebooks are capable of, user expectations and technology requirements to support these rich user experiences are also on the rise,” said Oded Sagee, Senior Director, product marketing Western Digital. He also added, “Our 3D NAND technology enables users to tap into higher embedded storage capacity to support their data needs throughout the smartphone life cycle. In addition, where the performance of a device with traditional storage architecture typically slows down as it nears capacity, the Western Digital iNAND MC EU321 EFD is purpose-built to maintain high performance, enabling users to continue to create, preserve and enjoy their digital experiences.”

The volume, velocity and variety of mobile data is predicted to skyrocket over the next few years as more data-centric capabilities come to mobile and compute devices.

Mobile photography and video with multiple high-resolution cameras and AI-assisted photography offer users new capabilities for creating and sharing their digital content
5G networks will enable ultra-fast download and transfer speeds, transforming the way consumers interact with their devices and content
5G-powered AI at the mobile device ‘edge’ offers the ability to capture, process and learn from data in real time

According to Counterpoint Research, average NAND Flash storage capacities are poised to grow at a healthy CAGR of 28% between 2017-2021. The boost in average capacities comes from the pent-up replacement demand from mature tablet users upgrading to powerful, connected models with bigger screens and higher capacities, as entertainment and productivity on the go becomes the key use cases.

All these data-intensive applications require greater capacities and speeds to deliver the seamless on-the-go experience that consumers have come to expect from their mobile devices. In the first half of calendar year 2018 total smartphone shipments had 40 percent more embedded storage capacity than shipments in the first half of calendar year 2017. The equivalent to 51GB per smartphone[1], creating increased demand for higher capacities and smarter storage technologies.

Optimized for Data-intensive, High-end Mobile Devices

The iNAND MC EU321 is the latest addition to the iNAND family, which has been trusted by all major smartphone and tablet manufacturers around the world for more than a decade. The iNAND MC EU321 EFD achieves sequential write performance speeds up to 550MB/s[2] enabling exceptional user experiences. Western Digital is currently sampling storage solutions to OEMs in capacities up to 256GB[2].

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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.