Acquisition of HEMA by Ramphastos to support growth strategy
Parties have announced that Ramphastos Investments (‘Ramphastos’),the investment company ofentrepreneur Marcel Boekhoorn,intends to acquire HEMA. With its new owner, HEMA can focus fully in the next few yearson international expansion (incl. GCC), online growth, andimproving profitability.
With Ramphastos as its new owner, HEMA will be able to fulfil its growth ambitions even stronger. The level of investments in international expansion inside and outside Europe, HEMA’s core markets of the Netherlands and Belgium and e-commerce will be increased.
GCC expansion
HEMA is partnering with international operators, such as the Apparel Group in the Middle East. This is transforming HEMA from a retail chain into an international brand. HEMA wants to further develop this in the next few years. Therefore, HEMA is looking for opportunities to increase the number of international partners with the aim of accelerating its expansion.
Last month HEMA opened a pilot store in Abu Dhabi. Together with the Apparel Group the company wants to accelerate its expansion in GCC and to that matter will open in te coming months stores in Dubai and Qatar.
Tjeerd Jegen, CEO of HEMA: “I am very pleased that Ramphastos is becoming the new owner of HEMA. This is the best scenario for HEMA, our customers, staff and franchisees. In recent years, Marcel Boekhoorn and his team have shown strong engagement with their portfolio companies, encouraged entrepreneurship and demonstrated a keen investment vision.”
Marcel Boekhoorn, entrepreneur and owner of Ramphastos: “HEMA is an iconic brand with fantastic international opportunities. The acquisition fits my ambition to let businesses grow. Together with HEMA’s staff and its franchisees, I want to support HEMA in becoming a global brand.”
Note: HEMA’s central works council has issued a positive advice on the proposed acquisition. The transaction will also be submitted for approval to the competition authorities. The parties have decided not to disclose financial details of this transaction.
