Spirits Canada, an association representing Canadian distillers, has launched an innovative NOT ON MY TAB campaign in Toronto. The campaign is against the annual hikes on excise taxes imposed by the Canadian government on spirits, beer and wine.

Spirits Canada says it on a mission to help and protect Canadian whiskey makers, Canadian farmers and their jobs.

The tax hikes inevitably increase the cost of drinks, dry the pockets of consumers, and drive the jobs and investment out of Canada the organisation says.

In the March 2017 federal budget, the Liberal government resurrected a damaging escalator tax on alcohol, originally introduced in 1982. The NOT ON MY TAB campaign forecasts the new tax regime will ruin the spirits industry. The campaign highlights several important factors such as the world’s highest alcohol tax rates in Canada, the contribution of spirits industry to the country’s GDP and global competitiveness in the price of Canadian spirits.