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Treebo Hotels, country’s top-rated budget hotel chain, today announced the launch of a new mobile app called ‘Hero’ aimed at tapping into the traditional offline sales channels, thereby expanding its customer base and creating new avenues for sales.

With the Hero app, Treebo aims to target intermediaries like auto-rickshaw and cab drivers, individual agents, small shopkeepers, and others who typically operate at airports, railway stations, and bus stands. These intermediaries often help customers arriving in the city with their travel bookings, since many of these customers do not make prior bookings.

By bringing this traditional offline activity into the formal online space through ‘Hero’, the brand will be able to drive higher awareness about its quality services and amenities through the direct recommendation of these intermediaries. It will thus allow Treebo to tap into a new customer segment that has conventionally transacted with and trusted these offline intermediaries only.

Commenting on the launch, Co-founder of Treebo Hotels – Sidharth Gupta said, “As a hotel chain we have always used both online and offline channels to drive sales for us, and we have deployed technology to drive convergence between them. With the launch of Hero we are tapping into another potent sales channel – the local offline intermediaries. We are not only excited about welcoming a new set of travellers who book through such intermediaries but also about creating opportunities for such micro entrepreneurs to enhance their incomes and become part of the digital economy.”

The easy-to-use interface empowers anyone that has access to an internet connection and a smartphone. All they have to do is download the app, register with Treebo, and start selling hotel rooms to customers. The app offers full entrepreneurial flexibility to the users, including deciding their own commission levels.

The app will also create a new way of income generations for urban, educated individuals seeking part time employment, like homemakers, college students, retired individuals and even those looking to supplement their income.

Treebo has always employed distinctive technology products and has also been recognized for it at global platforms. Its mobile website was used as a case study at last year’s Google I/O to showcase sophisticated use of technology to enhance consumer’s booking experience.