As Chief Operations Officer, Krish Kumar will drive global go-to-market and product strategy to expand platform solutions into the $270 billion advertising market
SAN MATEO, Calif., July 31, 2018 – BrightEdge, the global leader in enterprise organic search and content performance, has hired Krish Kumar as Chief Operations Officer. Kumar brings over 18 years of management experience in growing technology and media businesses to the BrightEdge team. Most recently, Kumar helped drive Google’s Search Ads platform from fifth in the market to the market leader.
“Digital marketing is in a constant cycle of growth. In particular, the content and vertical search engine market is changing dramatically, creating opportunities to innovate,” Kumar said.
“BrightEdge is in a unique position to capture all these new opportunities. What attracted me to the BrightEdge team is their solution-based approach to problems marketers face every day. BrightEdge has created an innovation roadmap of product solutions developed to help CMOs and their organizations succeed. They’ve created a culture that’s hyper-focused on customer success, and it’s a culture I want to be a part of.”
Kumar spent the last nine years at Google as the Global Head of Search in enterprise and the Head of Search marketing platform business. In this role, he led his team in developing a business model to improve customer results and increase profitability. Kumar has a BE in Electrical Engineering from Sydney University and MBA from AGSM.
“Krish comes to our team with years of experience working directly with CMOs to understand their needs and create performance led digital strategies and solutions,” said Jim Yu, CEO and co-founder of BrightEdge. “His passion and track record in driving transformational change aligns with our brand promise of inspiring marketers to better understand their audiences and deliver meaningful customer experiences through constant product innovation.”
About BrightEdge
BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results by making it easier for marketers to deliver powerful customer experiences and improve digital channel performance. The BrightEdge S3 platform is powered by DataMind, a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels. BrightEdge’s 1,500+ customers include global brands such as 3M and Microsoft as well as 57 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California.
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