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Fortuity Holdings, the parent company of Viral Interactive the operator of LuckyCasino confirmed that it agreed to sell the assets of the brand to Glitnor Group.
The Glitnor Group is backed by a team of industry and Swedish based iGaming veterans. The acquisition of LuckyCasino allows Glitnor to be ideally positioned to capitalize further on the recent regulatory developments in Sweden and the opening of the online gambling market to private operators in 2019. Together with the sale of LuckyCasino.com, Daniel Eriksson becomes Head of Business Development for Glitnor and steps down as CEO for Viral Interactive.
Martin Prantner, Director of Fortuity Holdings, commented: “We’re delighted to have concluded this deal for the LuckyCasino brand which is powered by the Finnplay technology. We believe Johan and his team are uniquely placed in the market, given their track record of managing and scaling online casino brands in the past, and they shall therefore ensure the LuckyCasino brand is taken to the next level of growth.
Johan Königslehner, Glitnor Group CEO said: “Our team has many years in developing high-growth B2C casino brands such as Vera&John in emerging and mature regulated markets. We are tapping into the fast growing pay and play concept developing in Sweden and Finland with no account creation needed and instant withdrawals. We believe this concept is part of the future and shall be successful in the regulated Swedish market next year.”
Daniel Eriksson, Head of Business Development for Glitnor Group, added: “Being part of building Viral Interactive to where it is and developing the LuckyCasino brand has been a great experience. Joining Glitnor and driving their business development forward in this next period of growth is a challenge that I’m really looking forward to.”
About Viral Interactive LTD:
Fortuity Holdings, is the parent company of Viral Interactive LTD, regulated by the MGA and UKGC and is the operator of LuckyCasino.com Viral is a white label multi-channel casino and betting solutions provider. The platform includes a huge range of casino games (1000+) from major gaming studios as well as numerous global and localized payment integrations for operators. Viral is the trading name for Viral Interactive Ltd.
Please visit: www.viral-interactive.com
Source: Gambling Industry Press Releases via European Gaming Media and Events
