Smarkets smashes records during World Cup

Posted by Zoltán Tűndik July 17, 2018

Smarkets smashes records during World CupReading Time: 2 minutes

  • World Cup market trading of over £400m on the Smarkets exchange 
  • A record £652m site-wide transaction volume in a month period (June 14 – July 15)
  • £19.6m placed on England v Sweden – now our highest-ever traded football match
The 2018 FIFA World Cup spectacularly broke new records for trading on the Smarkets exchange.
Four years ago, Brazil 2014 proved to be a major turning point for the company and Russia 2018 has the potential to be the same.
The £415m traded on the World Cup equalled 64% of volume across the site, as a record £652m was dealt during the month period of June 14 through to July 15.
England’s quarter-final tie with Sweden became our most-traded football game ever with £19.6m in volume across our different match markets, going ahead of the Champions League final between Real Madrid and Liverpool two months ago (£18.1m). The final between France and Croatia would’ve also pipped the previous record as it saw £18.6m placed on the match.
Smarkets World Cup 2018
Smarkets CEO Jason Trost said: “The last World Cup in 2014 proved to be a real turning point for the company and we’ve come so far in that time. To see record volumes and the platform perform seamlessly was a very proud moment for me as CEO.
“Our investment in a combination of out-of-home advertising and creative customer offers had a real impact and bodes well for an exciting second half of the year, especially with club football returning in less than a month’s time.”
The success of the World Cup follows record-breaking Grand National and Cheltenham Festival events in 2018 and you can read more about the tournament in numbers here: https://smarketshq.com/in-numbers-world-cup-2018-3ebac1b7ad8c
About Smarkets
Launched in 2010, Smarkets is one of the world’s leading betting exchanges that makes trading on events secure, efficient and exciting. Headquartered in London, the company was founded by a team of finance and software engineering professionals and is backed by Passion Capital and Deutsche Telekom. The Smarkets exchange has processed over £5 billion worth of transactions for customers across the company’s licensed and regulated markets. The Smarkets group comprises of Smarkets Limited, a software development company, Smarkets Malta, operator of the Smarkets betting exchange, and Hanson Applied Sciences, a liquidity provider. For more information, visit http://www.smarkets.com
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Zoltán Tűndik
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Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.