Release of book marks successful nationwide expansion of Sanford
Institute of Philanthropy, led by nonprofit National University System;
New eBook format increases access to industry-changing principles based
on the vision of philanthropist T. Denny Sanford
SAN DIEGO–(BUSINESS WIRE)–Sanford Institute of Philanthropy, founded by entrepreneur and
philanthropist Denny Sanford in collaboration with nonprofit National
University System, advances its mission to make training tools and
resources more accessible to fundraising professionals through the
second edition publication of its industry-leading book, Cause
Selling the Sanford Way: A Guide to Relationship-Driven Fundraising.
The new book marks one of several milestones leading to the Institute’s
fifth anniversary. Offered for the first time in hard copy and digital
format, the text integrates proven business strategies with
relationship-building principles to support both emerging and
established fundraisers steward long-lasting donor relationships that
increase charitable giving and their positive impact on society.
Inspired by Mr. Sanford’s personal experiences as a donor, giving more
than $1.6 billion to causes for education, health and children
worldwide, the Sanford
Institute of Philanthropy was developed to provide education
programs and tactics that equip nonprofit professionals advance their
causes. The Institute, which originated in 2014 at San Diego-based
National University, is being expanded nationwide through a larger
initiative led by the National
University System to connect more fundraising professionals with the
Sanford Institute’s unique cause-selling principles. To date, affiliate
Institutes have been established at 16 universities across the country
and fostered more than 200,000 interactions to inspire and train
fundraisers.
“For nearly five years, the National University System has had the honor
and privilege of partnering with Denny Sanford, one of American’s most
generous philanthropists, to further his mission of developing programs
that address critical needs in the nonprofit and education sectors,”
said Dr. Michael R. Cunningham, chancellor of the National University
System, a network of nonprofit education institutions serving
PreK-doctoral level students. “We are thrilled to see these programs
making positive impacts in communities nationwide that will leave a
lasting legacy for future generations.”
The core principles of the cause-selling approach, covered in the new
book, are disseminated through practical applications taught in
workshops and fundraising academies by best in class faculty and
world-renowned philanthropists at the growing network of Sanford
Institute of Philanthropy affiliates including: City University of
Seattle and John F. Kennedy, both part of the National University
System, as well as Long Island University in New York, Howard University
in District of Columbia, Xavier University in Louisiana, and Texas A&M
Central and Laredo.
“As a philanthropist dedicated to distributing my wealth to causes I
believe in strongly, few things are as gratifying to me as seeing the
transformational impacts of effective fundraising,” said Mr. Sanford.
“My goal for the expansion of the Sanford Institute of Philanthropy, led
by the National University System, is to equip more effective
fundraisers with proven business principles that maximize fundraising
capabilities to enable the roughly 2.2 million nonprofits in this
country and abroad to make the world a better place.”
In the new edition of Cause Selling the Sanford Way: A Guide to
Relationship-Driven Fundraising, authors Dr. David Lill and Jennifer
Lill-Brown, both major contributors to industry best practices, elevate
the foundation set in the original Cause Selling the Sanford Way: A
Guide to Successful Nonprofit Fundraising with a more narrative,
contemporary feel to augment the absorption of content and case studies
found in chapters such as “A New Era of Fundraising,” “How to Find
Qualified Donors,” and “How to Confirm the Gift.” The book further
adapts to the evolving nonprofit landscape with new features like the
“social media connection,” which occurs throughout the book with
step-by-step guides on cultivating donor relationships through social
networks.
“Thanks to Denny Sanford’s vision and the incredible skill of David Lill
and Jennifer Lill-Brown, fundraisers and soon-to-be development officers
now have a comprehensive guidebook on all phases of donor-centered
relationship building and management. I look forward to adding this
extraordinary resource to our professional development program,” said
Mark A. Stuart, President and CEO of the San Diego Foundation.
The Sanford Institute of Philanthropy is one of three Sanford
Programs housed within the National University System. Sanford
Harmony, a PreK-6 social emotional learning program, and Sanford
Inspire, a professional development program for teachers, were designed
to support inspired teaching and collaborative learning environments
that motivate children to be enthusiastic, active learners. National
University System is nearing the five-year anniversary of the launch of
all three Sanford Programs. Through the System’s expansion efforts, the
programs, which are managed by Scott Page, Senior Vice President of
Sanford Programs, are now reaching more than 8 million students
nationwide.
The book is available on Amazon in hardcover for $79.97 and in digital
format for $29.95. To learn more about the Sanford Institute of
Philanthropy and order the new edition of Cause Selling The Sanford
Way: A Guide to Relationship-Driven Fundraising visit causeselling.org
Contacts
MEDIA CONTACT
Ashleigh Webb
Public Relations &
Communications Manager
National University System
858.642.8186
| [email protected]
