Independent research conducted with a representative sample of US adults 18+ years old reveals more than half (54%) find the idea of well-known food and beverage brands adding functional ingredients to products they consume on a regular basis to be appealing.
FRAMINGHAM, Mass.–(BUSINESS WIRE)–#cbdcoffee–Ambrosia Innovations shared insights into new consumer research the company commissioned through an independent research firm. A representative sample of 1,000 US adults finds strong interest in functional foods and beverages across consumer segments. Among the highlights:
- 54% find the concept of functional foods and beverages from major brands appealing.
- Functional water has the most appeal (79%), followed by yogurt (78%), fruit juice (77%), cereal/oatmeal (75%), soup (75%), and tea (74%)
- 78% of consumers are willing to pay more for a functional ingredient delivered as a “boost” to relieve minor aches and pains added over the counter at a coffee shop. A plurality (39%) is willing to pay $1-$2 more for that “boost,” with another 33% willing to pay up to $1 more.
The survey has a margin of error of +/- 3%.
CEO Chuck Siegel noted, “We believe wholeheartedly in the future of functional foods and beverages, but even we were surprised by the existing level of interest in these products. It also confirms that consumers trust products they already regularly consume, and want to see functional product extensions from their most beloved brands.”
For more information, and a complete copy of the research findings, contact [email protected].
About Ambrosia Innovations
Ambrosia Innovations is a food science company that develops custom functional ingredients and formulations for global food and beverage brands. The company creates and supplies ingredients that provide a wide array of health and wellness benefits (e.g., calcium added to orange juice for bone health). Using proprietary methods and processes, Ambrosia ensures accurate delivery of functional ingredients while maintaining the product’s original taste. With advanced R&D capabilities, scalable manufacturing, and a full range of ingredients, Ambrosia is a leader in the emerging functional food and beverage category. For more information, visit Ambrosia’s website at ambrosiainnovations.com.
Contacts
Chuck Siegel, Ambrosia Innovations
(617) 456-8237 || [email protected]
