LONDON–(BUSINESS WIRE)–Adtraction was established in Sweden in 2007, and is a market leader in
Scandinavia. In the past two years they have expanded operations into
Germany, the Netherlands and Spain. With a 46% growth in revenue last
year, and over 900 clients the network has taken a measured and
strategic approach to global expansion.
Adtraction offers a number of partner marketing solutions
Having launched the Adtraction
Influencer Network in November 2018 it offers solutions to all types
of publishing business. It believes global marketing should operate with
local expertise, offering diverse and local affiliate marketing
techniques to its clients.
Adtraction will run an open affiliate network in the UK, with the aim
of bringing a fresh, reliable and innovative approach.
The network will operate with a commitment of visibility on tracking,
de-duplication policies and validations. With an in-house development
team the network has collaborated with advertisers to ensure the most
robust technical setup for every affiliate programme. For publishers, it
offers an efficient payment process with guaranteed timelines.
Connected
Path co-founders Anjulie Blunden and Anthony Clements will
lead the new Adtraction network
With a background in affiliate marketing the duo bring over a decade
each of experience, with previous roles at Awin,
Button
and Havas.
Simon Gustafson, CEO of Adtraction comments “We have had great success
working with knowledgeable people that are experts in affiliate
marketing in their market. This approach has allowed us to bring the
Adtraction service to local markets, as well as offer opportunities to
clients looking to expand their footprint.
“The UK market is one we’ve always been interested in because of the
sophistication of commerce and the highly developed affiliate market.
Working with Anjulie and Anthony to launch Adtraction in the UK felt
like a natural step to combine our technology with their UK expertise.”
Adtraction will be offering affiliate services to advertisers, agencies
and publishers based in the UK.
Contacts
Contact and questions
https://adtraction.com/
https://www.linkedin.com/company/adtraction-marketing-ab/
Please
direct questions to Anna Hjortaas:
[email protected]
+44
(0)20 7093 4443
