LED Pioneer, Cree Lighting, Brings New Innovation to LIGHTFAIR International 2019

Company’s full line up of lighting products builds upon its legacy of
firsts, transforming blue sky thinking into integrated solutions that
deliver on the promise of better light.

PHILADELPHIA–(BUSINESS WIRE)–Earlier this year, Cree, Inc. and IDEAL INDUSTRIES, INC. announced an
agreement for IDEAL to acquire Cree Lighting which will operate as a
standalone business.

Cree Lighting and IDEAL share the same entrepreneurial spirit and are
highly complementary as we continue our focus on launching innovative
and differentiated products by employing best in class manufacturing and
quality practices,” said Craig Atwater, senior vice president and
general manager, Cree Lighting.

Known for its state-of-the-art, reliable lighting products, Cree
Lighting was the first company to bring LED lighting to the masses,
deliver warm white light without compromise, break high efficiency
performance barriers, and first to offer a one-button sensor-integrated
intelligent lighting platform.

Cree Lighting will be showcasing its newest portfolio of innovative
products May 21-23, 2019 at LIGHTFAIR International 2019 in Philadelphia
in booth #2119.

Our product offerings at LIGHTFAIR International 2019 prove that we are
continuing to advance the lighting industry today, just as we pushed
ourselves to innovate and bring disruptive technology to market when the
LED revolution began,” said Atwater. “Our full line of indoor and
outdoor lighting solutions demonstrates our unwavering commitment to
innovation, performance and reliability that ultimately creates better
light.”

Indoor Lighting

The company’s indoor commercial products being exhibited at LIGHTFAIR
are led by another industry first from Cree Lighting – the Cadiant™
dynamic skylight – a local standalone system that recreates the look of
a sunlit sky with remarkable realism. The Cadiant™ experience recreates
the east-to-west arc of the day by bringing the same sensation of
natural sunlight into interior spaces.

Cree Lighting is also introducing its Stylus Series, a brand-new
complete linear portfolio that offers clean lighting solutions for every
ceiling and mounting option, allowing the fixture to blend into the
design rather than becoming a focal point. Also on display is Cree
Lighting’s LSQ Square Linear that provides multiple light distribution
options and 90+ CRI Cree® TrueWhite Technology, producing the
truest natural colors.

The new VuePoint™ High-Bay and the KBL Series are being highlighted for
indoor industrial and retail applications. The VuePoint High-Bay is a
new product concept that provides retail customers with better light to
consistently highlight their merchandise while reducing energy cost
through a lower fixture count. The KBL Series now comes equipped with a
factory-installed emergency battery back-up and full wire guard option
to provide added reliability and ruggedness for industrial and warehouse
customers.

Outdoor Lighting

Cree Lighting leads the way with its outdoor products on display at
LIGHTFAIR International 2019. The Traveyo Series joins the company’s
award winning RSW Series and XPS Series to provide street light
customers with three complete lines, industry-leading technology, cost
options and Cree Lighting reliability.

The new Noctura Series of area, flood and wall mount lighting provides
maximum optionality for customers. Designed to meet the needs of the
design build market, the Noctura Series provides a high performing,
competitively priced, readily available in stock, reliable option for
commercial and light commercial grade lighting.

Intelligent Lighting

Cree Lighting’s indoor and outdoor products are further enhanced by the
Cree SmartCast Intelligence Platform™ – the first sensor-integrated
intelligent lighting platform of its kind – and by Synapse®
SimplySNAP™ control. SmartCast® Technology delivers
simplified lighting control for optimal energy efficiency and
performance on an open yet secure, future-ready IoT platform that
connects networks and data while scaling to meet user needs. SimplySNAP™
control brings complimentary capabilities to Cree Lighting’s outdoor
area and high-bay portfolios. Both industry leading innovations provide
customers with the easy control they need and the ability to connect
with smart building applications to create better business value.

To learn more about Cree Lighting highlights at LIGHTFAIR, please visit: https://www.creelighting.com/insights.

Cree® TrueWhite Technology is a trademark of Cree, Inc.
SimplySNAP™ is a trademark of Synapse Wireless, Inc.

About Cree Lighting

Cree Lighting, A company of IDEAL INDUSTRIES, INC., is a market-leading
innovator of LED lighting fixtures, lamps and commercial lighting
solutions for interior, exterior, and intelligent lighting applications.
Cree Lighting’s cutting-edge technology delivers proven value for
municipalities, as well as for education, automotive dealership,
industrial and healthcare customers. The Cree Lighting team is committed
to transforming the way people experience light through innovative
technology and intelligence platforms that help make buildings more
efficient and businesses more profitable. Visit https://www.creelighting.com
for more information.

Contacts

Media:
Jamie Palmeroni-Lavis, McDougall Communications for
Cree Lighting, +1-585-434-2151, [email protected]

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