PLANO, Texas–(BUSINESS WIRE)–FedEx
Office, a world-class provider of convenient, state-of-the-art
printing, packing and shipping services and subsidiary of FedEx Corp.
(NYSE: FDX), released today the results of its latest national print
survey showing 82 percent of small and medium-sized businesses (SMBs)
and 61 percent of consumers choose to have items professionally printed
at the same or a higher rate than they did in the year before.
Professionally printed materials remain highly valued – with nearly half
of audiences citing that convenience offered through digital and mobile
access is a very important factor in the process.
In the survey, FedEx Office analyzed the opinions of consumers and SMBs
about their preferences and purchasing habits regarding professional
printing services. Among the key findings, professionally printed
materials benefit small businesses in multiple ways, with 92 percent
indicating it helps them compete with larger organizations.
Additionally, nearly nine in 10 SMBs believe professional printing is
very, or somewhat important in communicating with potential clients and
attracting new business.
When deciding where and how to have something professionally printed, a
comprehensive service offering that includes quality, support and
convenience, is important.
-
Quality ranks No. 1 for both consumers (77 percent) and SMBs (78
percent). -
Among SMBs, high quality printing e.g., color matching and inks resistant to
water, UV light and tearing (64 percent), as well as the ability to
consult someone on their printing project (44 percent), were cited as
very important. -
Roughly half of SMBs and consumers cited the convenience of placing
an order online or on a mobile phone as very important. About the
same amount say that being able to obtain a digital proof online is
very important.
Professional printing also plays a key part in job searches and hiring
trends. Professionally printed business
cards (64 percent) and resumes
(59 percent) were found to be very or somewhat important to small
business hiring managers – a key element to consider for those in the
job search process.
In fact, business cards are still heavily in use with more than 76
percent of consumers and 81 percent of SMBs using business cards to
research and connect with people. Moreover, when it comes to business
cards, SMBs are interested in design and quality, while consumers are
more interested in style, card stock and colors.
“Even as our world becomes increasingly digital, people prefer to print
the materials that matter most to them – whether it’s for personal use,
such as a resume, or for business purposes such as collateral reflecting
their company’s image. Professional printing services continue to grow,
and FedEx Office is meeting the demand with services including color
matching capabilities, project consulting and the convenience of being
able to submit a job anywhere – in-store, online or through a mobile
device,” said Brian Philips, president and chief executive officer of
FedEx Office.
“FedEx Office continues to identify trends and opportunities to bridge
the physical and digital worlds, using our nationwide network to meet
our customer’s needs – no matter the location or project scope,” Philips
said.
For more information about the survey please visit https://www.fedex.com/en-us/printing/articles/power-of-print-survey.html.
This poll was conducted from March 8-16, 2019 online via an online
panel. Questions were asked among 2,200 respondents in the
general population. The data were weighted to targets based on age,
race/ethnicity, gender, educational attainment and region. The margin of
error among these respondents is +/- 2 percentage points. Questions were
also asked among a nationally representative sample of 500 small and
medium-sized business owners. The margin of error among SMBs is +/- 4
percentage points.
About FedEx Office
FedEx Office operates approximately 2,000 company-owned stores and
locations in the U.S., providing convenient access to printing and
shipping expertise with reliable service. The company’s network features
retail stores, centralized production centers, corporate print centers,
hotel and convention center operations, as well as FedEx OnCampus print
centers. Services include digital printing, professional finishing,
document creation, direct mail, signs and graphics, copying, computer
rental, free Wi-Fi and corporate print solutions. In addition, the
company offers FedEx Express® and FedEx Ground® shipping, Hold at FedEx
Location, FedEx SameDay City and packing services backed by the FedEx®
Packing Pledge. For more information, please visit fedex.com/office.
About FedEx Corp.
FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with
a broad portfolio of transportation, e-commerce and business services.
With annual revenues of $69 billion, the company offers integrated
business solutions through operating companies competing collectively
and managed collaboratively, under the respected FedEx brand.
Consistently ranked among the world’s most admired and trusted
employers, FedEx inspires its more than 450,000 team members to remain
focused on safety, the highest ethical and professional standards and
the needs of their customers and communities. To learn more about how
FedEx connects people and possibilities around the world, please visit about.fedex.com.
Contacts
Leigh Strope
[email protected]
214-224-8411
