As technology continues to disrupt every industry, admired healthcare
and consumer brands, and new innovative startups look to integrated PR
campaigns to help drive their businesses
WALTHAM, Mass.–(BUSINESS WIRE)–InkHouse,
an integrated public relations agency, today announced the addition of
seven significant new client wins across its growing consumer and
healthcare practice areas. The growth of InkHouse’s client base in these
areas shows that economic sectors outside of technology remain strong
and that the need for strategic communications is a top business
priority across all industries.
“We are seeing a strong economy despite the tumultuous media climate.
The volume of news stories is up, but the overall tone is down,” said
Beth Monaghan, chief executive officer and co-founder of InkHouse. “The
need for strong, clear communications is more important today than ever.
We’re seeing companies taking their reputations seriously and seeking
new and innovative ways to build trust and community with their
audiences.”
To help companies break through what is a well-funded and noisy
competitive environment, InkHouse uses an integrated PR approach with
programs built on a foundation of storytelling to reach its clients’
strategic audiences and inspire them to action. This differentiated
approach to driving visibility to support lead generation, unaided brand
awareness, executive profile-building and shape public policy has
resulted in significant wins in growing practice areas for InkHouse,
including:
Consumer
InkHouse’s consumer practice is a high-growth
industry focus for the agency and its dedicated team members are
experienced working with companies in the retail, food and beverage,
transportation and cannabis categories. Most recently, InkHouse expanded
this practice with new partnerships including Cann
+ Botl Company, a THC-infused cannabis beverage; Organic
Valley, America’s largest cooperative of organic farmers and one of
the nation’s leading organic brands; Strava,
the world’s largest sports participation platform; and PUMA,
one of the world’s leading sports brands, designing, developing, selling
and marketing footwear, apparel and accessories.
Healthcare
InkHouse has a mature healthcare practice with
expertise in a variety of market segments including health information
technology, hospitals, medical devices, apps and insurance. Most
recently, InkHouse expanded its practice with new partnerships including ConnectRN,
an app for nurses to find per diem work; Harvard
Pilgrim Health Care, a leading not-for-profit health services
company serving New England; and Maven
Clinic, a women and family healthcare company.
In addition to growing its focus practice areas with key client wins in
Q1, InkHouse recently hired its 116th employee and celebrated the fifth
anniversary of its San Francisco office, which was recognized as a 2019
Best Places to Work by the San Francisco Business Times.
InkHouse’s commitment to finding and retaining the best and brightest
communications, design, video, content marketing and social media talent
has helped the firm grow from two team members in San Francisco to more
than 40 in less than five years and establish a growing footprint in New
York.
“2018 was an incredible year in the tech economy with all early signs
pointing toward 2019 being just as strong,” said Jason Morris, president
of InkHouse. “With a pipeline of major IPOs by iconic brands, continued
strong investment from the venture capital community, and new and
exciting innovation happening across a number of segments, it is a great
time to be an independent communications agency. With demand for
integrated PR services high across the technology, consumer and
healthcare markets, we’re staying focused on making InkHouse the best
place for people to work.”
Monaghan continued, “PR is about building mutually beneficial
relationships — it builds trust and community. The best way to
accomplish this is by telling stories of hope and opportunity. Let’s
inspire people to think differently, not scare them.”
InkHouse’s award-winning programs focus on constant innovation and
what’s next in storytelling for PR and marketing, offering integrated
campaigns for media, content, social media, design, filmmaking and paid
editorial all in one place. To learn more about InkHouse’s approach to
storytelling and integrated communications for established or aspiring
brand leaders, please click here.
About InkHouse:
InkHouse is an integrated PR agency for
innovative thinkers, creators and leaders who believe in the power of
stories to effect positive change. We translate complex ideas into
accessible stories that move innovation and culture forward. We were
founded in 2007 and are one of the fastest growing agencies in the
country. Find us in the real world in Boston, New York and San
Francisco, and in the digital one at www.inkhouse.com.
Contacts
Media Inquiries:
Laura Garofalo for InkHouse
781-966-4100
[email protected]
