Brand videos are an integral part of a content marketing strategy. While it is new to most new startups or businesses, video branding is one of the most impactful yet underutilized strategies. A brand video creates a huge impact on your targeted audience. Video branding is an essential medium for storytelling. It is an effective way to create an engaging relationship with the audience.
Video branding creates a lost-lasting impression on the minds of the customers and is one of the main reasons behind the accomplishment of your promotional campaigns. To prove that video is an essential part of marketing strategy, below mentioned are some essential key facts.
- 45% of people check videos on YouTube and Facebook.
- Video contents accounted for 80% viewership by audiences in 2019
- The percentage of video shares on the social media platform is more than content, which is just a combination of text and images.
- Video content is used by 87% of online marketers.
In a nutshell, if you want to get the benefits of online marketing and to stay at par with the expectations of your targeted audience, it’s time to create an appealing video branding strategy for your business.
6 Killer Strategies to Make a Brand Video:
To create the best strategy and to reach out to a wide base of your audience, it’s essential to create a killer video branding strategy. Read below to know more!
1. Evaluate the Goals and Objectives of Your Business-
The first step for successful content marketing is to understand the goals and objectives of your business. In other words, what kind of content you want to create.
For instance, if you want to create awareness about your products and services, try creating informative content about your products and services. To make it appealing and catchy, you can add logo to video online. When people share videos containing a logo, more audiences get to know about your brand.
2. Know Your Target Audience
Identifying the target audience is the essence of a marketing persona. Understanding the needs of the customers, the jargons they use, and why they are eager to purchase your products or services is what needs to be answered.
Understanding all of this will help in creating relevant content that intrigues their interest. What they are most interested in, what questions they might have, or what kind of contents they are willing to see. For instance, if you are creating content for new audiences, then the video should deal with the basics of your brand.
However, if you’re trying to resonate with an already-existing audience, then you can get extra information about the video. Educational videos are great for new audiences.
3. Assemble All the Assets Needed For Creating Content
Now that you know about the contents that you want to create and the targeted audiences, it’s time to accumulate all the assets essential for creating a lucrative content. You may have the texts and the images relevant to your brand.
But if you are trying to get new assets from a professional provider, make sure that you look for those images and videos which are relevant to your business. Make sure that all the assets that you use in your content complement one another. This is important to maintain parity in your video and for ease of the audiences.
After watching a series of relevant images or content, it is quite annoying when something different pops up in the video, which completely interrupts the vibe.
4. Outsourcing Is a Better Option for Creating Videos
As a new business, it is highly expensive to have in-house video content creators. Though it is a good option to have your content creators with full experience and equipment, outsourcing the services would be a better option.
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5. Speak In Your Brand Voice
You need to understand that video content is a broad aspect of a content marketing strategy. Therefore, whatever contents you prepare should be spoken from the aspect of your brand.
So, the tone used in the content needs to be the same throughout the video. For instance, if someone is speaking on the video, then the tone should be quite convincing.
There are no official rules when you add text to video. You can add catchy captions, snippets, or short texts to attract your targeted audience. In this context, using the right keyword is important.
Your content reaches a larger audience when you use the right SEO rich keyword in it. In short, you need to maintain the brand tone consistently.
6. Use Attractive Logos and Colors
Another strategy is to add a brand logo and colors. The logo should be there in the video at the corner of the page so that the audiences know your brand at whichever stage they begin watching it.
Adding a watermark is important so that no third party can use it for their own brand purpose. In the case of video content, some changes might be needed. For instance, if the background of the page is colored, then the logo has to be transparent so that the audience can recognize you.
Similarly, adding brand color is a fun technique, and it makes it easier for the audiences to recognize your brand. Colors are not just meant for aesthetic purposes but also for conveying experience and a defined mood or emotional state.
Final Thoughts
Video editing is essential as it makes adjustments in your content video. The style in which you make the edits will decide how well your video content has been made. Make the video short and informative.
Do not make long videos as it tends to bore the audience. Make a note of the points that you want to communicate to your audience. Making quick cuts in your video can make it easier for the audience to understand the brand and the message that you want to convey.
Besides this, make sure that you use an attractive background sound. The quality of the sound should be good because audiences love real-time footage with high-quality sounds.
